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| If you can read Romanian, check out http://where-the-strength-lies.blogspot.com, from where I snagged this decadent picture. If you can't read Romanian, have Google Translate read it for you. |
"I swear they put crack in it!"
Was there ever a more frequently uttered statement than that as the Starbucks Virus pervaded throughout the continent over the last decade? Probably not. Did Starbucks really put crack cocaine in its coffee? Probably not. (Though, I wouldn't put it past Big Business... I mean, Coca-Cola thought it was a good idea, only eliminating trace amounts of cocaine from its secret recipe in 1929. True, by 1904 it was only 1/400 of a grain of cocaine per ounce of pop... I digress...) But maybe Starbucks is putting it in the airwaves; maybe that's why people go there so often. An abstract thought? Indeed. But, abstractions are the brain children of creativity. And a new product harnesses the findings of a University of Illinois study linking moderate noise levels to efficient creativity; moderate noise levels such as the those environing you in a popular coffee shop, per se.
