Green Gone Wrong

The Right Idea, The Wrong Way. 

While working on a project for a SoCal environmental consultation and conservation company, I spent some time perusing Google for some inspiration. Scanning the hovering thumbnails of eco-advertisements, my search yielded more than just creative inspiration for my project; it illumined the greater good that exists in the advertising and marketing industries. But ten minutes in idle scroll I also realised that, while some advertisements hit home with a solid emotional blow, others missed the mark in very fundamental ways. Behind-the-curtain kind of ways. 

If You're Going To Ruin The Planet, You May As Well Try To Save It.

From a Search to a Seed: How a Search Engine is Saving The Rain Forest

Making Green by Making Green

It's common knowledge that big businesses like Nestle are trying to destroy the world, and it's up to startups, Ma & Pa shops, trendy West-Coasters, and selfless techies to stop them. But how? Well, seeing that the big picture is comprised of many brushstrokes, it comes down to that old cliché, "Every little bit counts." Take Ecosia as example, a new search engine that uses clicks to generate funds to offset deforestation in the Amazon... 

The Atlantic Forest, Brazil. Can you believe this Eden is highly threatened by deforestation? Can you believe if you search "Atlantic Forest" with Ecosia you can help save it?