The Right Idea, The Wrong Way.
While working on a project for a SoCal environmental consultation and conservation company, I spent some time perusing Google for some inspiration. Scanning the hovering thumbnails of eco-advertisements, my search yielded more than just creative inspiration for my project; it illumined the greater good that exists in the advertising and marketing industries. But ten minutes in idle scroll I also realised that, while some advertisements hit home with a solid emotional blow, others missed the mark in very fundamental ways. Behind-the-curtain kind of ways.
If You're Going To Ruin The Planet, You May As Well Try To Save It.
